It can be argued that the main motivations of human life are to create,
to produce and to consume. The idea of consumption has become an integral part
of our daily lives, the idea of humans not consuming, in my view, is an overly
optimistic one. Instead, for a
more sustainable future, we should steer our consumption tendencies to more
sustainable alternatives, instead of most of the products that are on the
market today. Sustainable progress can be achieved step by step through the
exploration and experiment of design. Currently the appeal of most products on
the market to consumers is their aesthetic value. The role of sustainable designers is to divert the consumers
desires away from aesthetic appeal and towards the appeals of ethical
production and sustainable resources.
By redirecting consumer activity towards sustainable design, a
considerable amount of progress will be made.
Reference : J. Chapman / N. Gant. Designers, Visionaries + Other
Stories.
No comments:
Post a Comment