It can be argued that the main motivations of human life are to create, to produce and to consume. The idea of consumption has become an integral part of our daily lives, the idea of humans not consuming, in my view, is an overly optimistic one. Instead, for a more sustainable future, we should steer our consumption tendencies to more sustainable alternatives, instead of most of the products that are on the market today. Sustainable progress can be achieved step by step through the exploration and experiment of design. Currently the appeal of most products on the market to consumers is their aesthetic value. The role of sustainable designers is to divert the consumers desires away from aesthetic appeal and towards the appeals of ethical production and sustainable resources.
By redirecting consumer activity towards sustainable design, a considerable amount of progress will be made.
Reference : J. Chapman / N. Gant. Designers, Visionaries + Other Stories.