TED's 10 - Long Life / Emotionally Durable Design
The North Circular is fashion brand that embraces the skills and talents of grandmothers across the country. The products are all either hand made or hand woven. The designing process ignores trends, rather choosing to focus on the consistency of skill. The brand encourages the long term use of their products. The garments are made using ethical wool from rescued Wensleydale sheep, housed at the sanctuary in North Yorkshire. Their mantra is, "Do what you can with what you've got where you are."
"We wanted to return value to the hand made product, personalise the process of production, rekindle the relationship between the producer and the purchaser."
"With us you're receiving a high quality item that is ethical, supporting high standards of animal welfare, it is eco/green with low mileage, minimal packaging, supporting UK industries, traditional arts and crafts."
The North Circular. 2014. The North Circular. [ONLINE] Available at: http://thenorthcircular.com/. [Accessed 26 December 13].