Wednesday, 4 December 2013

Nothing Design Group

TED's 10 - Social Innovation 

Nothing Design Group explores the relationship between people are their environment. Their work is inspired by the oriental philosophy of ‘nothing’ and how this can be designed into something. The collection of transparent wind fishes are simplistic yet beautiful.  Hung on large poles around a riverfront, the piece plays with the idea of perspective; the viewer questions the sky to be the sea.  Smaller fishes were given out for people to hang on their bicycles, giving the design an interactive feel. This idea of playing with the rigidity of urban space coincides the ideas previously stated, of how playfulness is an integral part of the design process when wanting to create new and interesting outcomes. 

Nothing Design Group. 2013. Nothing Design Group. [ONLINE] Available at: [Accessed 05 November]

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